Marks & Spencer is the latest retailer to reduce prices announcing this morning that it reduced or frozen the price of more than 200 food products
The retailer is cutting the price on some of its most popular cupboard staples to support its family customers, including products such as M&S Select Farms DNA traceable Beef Mince, Avocados, Greek style yoghurt and Ciabatta rolls. These are some of M&S’ most popular lines, with over 400,000 Avocado packs and 140,000 Greek Style Yogurt pots sold by M&S in the last four weeks.
Alex Freudmann, Managing Director at M&S Food:
“We know value is everything to our customers right now, and while they’re looking forward to a great summer, they’re also looking for certainty on spending. Our latest price investment across 200 products upholds our trusted value promise and delivers on that certainty.
“Trusted value means offering the best possible quality at the best possible price. I’m proud that we are the number one retailer for farm animal welfare, selling the biggest range of RSPCA Assured products, including our Scottish Smoked Salmon fillets and British Pork Sausages, alongside our DNA traceable Beef mince – able to be traced back to the individual farm and animal.
We’re determined to keep up the pace for our customers. Our value perception is at its highest point in six years because we are relentlessly focused on price with no compromise to the magic of M&S Food – our market leading product quality, innovation and sourcing standards.”
Earlier Morrisons announced that it was cutting the prices of 47 products by an average of over 25%
The products subject to the latest price cuts included beef mince, ham, tomatoes, spinach and wholemeal pittas and it said that the pledge to hold the new prices for at least eight weeks.
