Marketing Manchester has received confirmation of VisitEngland Local Visitor Economy Partnership (LVEP) status, joining 14 other DMOs, including neighbouring Cumbria Tourism, Marketing Liverpool, Visit Peak District, Liverpool City Region, and Marketing Cheshire.
The new national portfolio of strategic and high-performing LVEPs will support collaborative working locally and nationally on shared priorities and targets to grow the local visitor economy.
The creation of LVEPs was part of the UK Government’s response to the recommendations of ‘The de Bois Review: an independent review of DMOs in England’, to reshape destination management across England, reducing fragmentation and bringing coherence to its DMO landscape.
Sheona Southern, Managing Director at Marketing Manchester, said: “As the official agency charged with promoting Greater Manchester nationally and internationally as a place to visit, invest, meet, and study for over 25 years, the work that we undertake is essential for raising not only the profile of the city-region itself, but also for Manchester as the gateway to the north of England, and for overall global perceptions of UK cities.
“Our organisation incorporates the official tourist board for Greater Manchester, as well as the Manchester Convention Bureau, whilst also delivering promotion focused on priority business sectors and campaigns including digital, innovation, and green.
“I am therefore delighted that Marketing Manchester has been accredited as the LVEP for our city-region and look forward to continuing our close partnership with VisitEngland to support collaborative working locally and nationally on shared priorities to grow Greater Manchester’s visitor economy.”
