As Manchester’s streets prepare to burst into a kaleidoscope of colours for Pride in just a few days, a pressing concern emerges from the shadows of the LGBTQ+ community: the overlooked battle against tobacco.

Despite Manchester’s reputation as a beacon of LGBTQ+ acceptance, a recent survey by Haypp (a Manchester Pride sponsor dedicated to assisting smokers in finding alternative cessation routes) reveals a stark reality. Only 41.67% of the community believes that existing anti-smoking campaigns and resources fit their unique needs. This sentiment is echoed by concerns about the lack of representation (15%), minimal collaboration with LGBTQ+ organisations (10%), and a noticeable absence of initiatives during Pride season (15%).

This is particularly alarming when juxtaposed with national statistics: lesbian, gay, and bisexual individuals have notably higher smoking rates. In Manchester, bisexual men and lesbian or bisexual women are at the forefront of this trend, with smoking rates of 27% and 25% respectively. 

The reasons behind these elevated rates are multifaceted. A significant 38% of Manchester’s LGBTQ+ community cites stress and mental health challenges, such as discrimination and stigma, as primary reasons for smoking. This is further compounded by social factors and community norms (36.67%) and the interplay between smoking and prevalent alcohol or drug use within the community (26.67%).

Historical connections also play a role. 20% of respondents believe there’s a lack of understanding among younger LGBT individuals about the historical ties between the LGBTQ+ community and tobacco advertising. This legacy, combined with targeted marketing practices by the tobacco industry, has made current anti-smoking efforts more challenging.

Manchester’s LGBTQ+ community, vibrant and resilient, faces societal challenges that can exacerbate smoking initiation and addiction. Young LGBT individuals in the city, mirroring national trends, are more likely to start smoking at an earlier age and more heavily. This, combined with the intertwining of higher rates of mental ill health and illegal drug use, underscores the pressing need for tailored interventions.

As the city gears up for its Pride celebrations, there’s a glimmer of hope. A majority believe that Pride season fosters a sense of community (55%) that can support individuals in their efforts to quit smoking. Moreover, 58% see Pride events as a platform for tailored anti-smoking campaigns and education.

Manchester’s spirit of inclusivity and acceptance remains undeterred. The city’s LGBTQ+ community continues to advocate for better representation, communication, and involvement in their healthcare. As the Pride flags wave high, the hope is that these concerns will be addressed, ensuring a healthier future for all its residents.

Markus Lindblad, from  Haypp, said: “These statistics show a shocking picture for the LGBTQ+ community. It’s concerning to learn that a large proportion of this group does not feel represented when it comes to anti smoking campaigns. Considering the fact that smoking is quite common amongst LGBTQ+ groups, it’s clear that more needs to be done to help people quit smoking and Pride offers the perfect opportunity for this. 

“At Haypp, we want to inform people about the clear benefits of switching to nicotine pouches. As nicotine pouches are smoke-free, you avoid the chances of getting these respiratory injuries such as bronchitis and they are promoted by the NHS as a way to help quit smoking.”

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