Williams Motorrad, the motorcycle specialist division of Williams BMW, has excelled at the BMW Motorrad Annual Retailer of the Year Awards, securing multiple honours in recognition of its commitment to outstanding customer service and overall performance.
The Manchester-based retailer, with a retail centre at Cornbrook, was crowned winner of the Aftersales Motorrad Retailer of the Year, a reflection of the team’s dedication to exceptional customer care.
This accolade celebrates the flourishing biking community Williams Motorrad has cultivated—a group of passionate motorcyclists who repeatedly return for its comprehensive aftersales services. Further cementing its position as a leading name in the industry, Williams Motorrad also earned a coveted spot in the Top 5 for BMW Motorrad Retailer of the Year in these national awards.
The accolades, known as the MOJO Awards, evaluate the performance and customer experience of all 34 Motorrad retailers nationwide and the Williams team were delighted to bring home honours in a range of categories.
Additionally, Williams Motorrad achieved:
- Top 3 in Financial Services for new, used, and retention, showcasing its expertise in crafting tailored finance solutions that cater to individual customer needs.
- Winner of the Most Improved Motor Retailer of the Year, a testament to its drive for continuous improvement, pursuit of excellence, and commitment to delivering ‘The difference is Williams’ ethos.
These achievements shine a spotlight on the strong, reliable reputation Williams Motorrad has built across the region’s biking community. The team’s expert guidance, bespoke financial solutions, and comprehensive aftersales services ensure customers are supported throughout their biking journey.
Chris Baines, Head of Williams Motorcycles, commented: “We have a passionate team who are dedicated to delivering the very best experience for our customers. These awards reflect our hard work and the strong reputation we have built for being a reliable and trusted Motorrad retailer. We continue to be inspired by the passion of our customers and are grateful for their loyal support.”
Guy Adams, Managing Director of Williams, added: “At Williams, we pride ourselves on delivering exceptional service, and these awards are a testament to the team’s dedication and expertise. We are delighted that so many of the North West’s Motorrad biking community trust Williams for their purchases and aftersales service. The level of care we provide underpins our ethos of ‘The difference is Williams’ – ensuring that every customer receives a premium experience that sets us apart.”
