A Manchester Company better known for making vapes and batteries has saved one of the country’s most iconic brands
Supreme Ltd have brought Typhoo tea which filed for administration last week for just over £10m
The new owner said it plans to run Typhoo on a “capital-light, outsourced manufacturing model” in a bid to improve profits.
Chief executive Sandy Chadha said: “The acquisition of Typhoo Tea marks a significant step in our broader diversification strategy and brings one of the most iconic UK consumer brands into the Supreme family.
“I believe Typhoo Tea will thrive under our ownership, further benefiting from Supreme’s significant market reach and successful track record in creating brand loyalty, making us an ideal fit for this business.”
The Tea Company known in the past for its advertising consign involving top celebrities fell into administration last week after 120 years of making tea following declining sales and a break in at its factory on the Wirral
The acquisition also includes QT, Lift, Herbalists, Heath & Heather, London Fruit & Herb Company, Glengettie, Melrose’s, Ridgeways, Red Mountain Coffee and Fresh Brew.
