Alliance Investments, the sales arm of Property Alliance Group, have announced their latest development, The Residence – Clapham, which will lead to their expansion into the London property market.

The property investment company has a significant presence and many successful developments across the North of England and the Midlands. They are now looking towards the Capital as part of their ambitious growth strategy for the future.

The new development, named The Residence, creates 29 homes and will be a beautifully restored, Grade II Listed building with a stunning new-build block to the rear. Located in Clapham, one of south London’s most desirable addresses, the traditional and contemporary architecture included within the project, alongside its attractive, contemporary specification makes it a truly unique offering to homeowners and property investors alike.

Alliance Investments have been appointed to provide all sales, marketing and branding for this outstanding residential project – due to be complete in Q4 2022.

A superior collection of luxury 1-, 2- and 3-bed apartments, located just a few minutes’ walk from Clapham North Underground Station and Clapham Common, the best of London is right on the doorstep of The Residence. Gated, and privately set back from the road, these stunning properties create a sought-after private setting for residents and deliver a stylish, convenient lifestyle in one of the most popular areas of the capital.

The Residence is built around a set of stunning landscaped communal gardens that offer a tranquil, relaxing environment for residents to enjoy. Apartments also benefit from large balconies that allow private outdoor space, which is always in high demand within London due to limited space available.

Whether it’s a balcony, garden, or access to a park, outdoor space has long been a luxury for many, with demand further enhanced by the pandemic.

All apartments in The Residence will be available for sale through Alliance Investments, with properties available from £516,000. Vidi Construction are undertaking the build for the project, with Sawkings Harper the project architects.

Ronald Garrett, Managing Director of Alliance Investments states:

“At Alliance Investments we partner with carefully selected developers, and pride ourselves on our ability to provide expert sales and marketing services for high quality developments, in prime locations across the UK. We are delighted to be adding The Residence to our portfolio of luxury developments, and to be able to service our clients’ requirements for the London market.”

“Our team has experienced a phenomenal start to 2022, following a record 2021, and we are receiving consistently high levels of enquiries from new homeowners as well as investors, for properties across the UK.”

“London in particular has a longstanding undersupply of homes to meet the current levels of demand, both from homebuyers and those looking for rental properties, and we expect this to continue throughout 2022 and beyond.”

“The Residence is aligned with our other developments within the group, and therefore creates the perfect opportunity for us to extend our unrivalled experience, quality and dedication to delivery, into the south”

Mallam Grant, Director of London & Hong Kong for Alliance Investment said:

“London property continues to offer sound foundations and significant growth forecasts in the future and we’ve seen demand for property in London grow exponentially amongst our client base. This is an established and proven market, which continues to inspire confidence in investors and homeowners alike.

“The popularity and demand for areas such as Clapham, is largely due to offering a perfect work/life balance, which accommodates both working from home and good transport links to the office. The vibrant heart of Clapham and its selection of bars, restaurants, shops and theatres, plus the beautiful green space of the Common, is all perfectly located within minutes’ walk of The Residence – as are Clapham North and Clapham Common tube stations.

“Buyers should act quickly in London with property experts predicting price increases on the horizon, as continued low supply levels are expected to further influence prices during 2022 and 2023, creating an opportune time to buy now.”

Jeremy Brown Development Director, said:

“Developing a strategic partnership with Alliance Investments for The Residence is the final addition to what is already a dynamic and experienced team who will bring life back to this historic building. I firmly believe that Alliance Investments are the best partners we could be working alongside for this project, given their proven track record in providing outstanding global sales, marketing and branding.”

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