Lancashire Cricket have announce a three-year extension of our long-standing partnership with C&C Insurance Brokers, as an Official Partner of the Club.
The partnership began officially in 2019, following a previous hospitality agreement with the brokers, and will see C&C continue as the official back of shirt sponsor for Lancashire Men’s Rothesay County Championship shirt over the next three seasons.
C&C also have in-bowl branding including across the top of the Upper C stand at Emirates Old Trafford, and around the perimeter of the outfield, for domestic and international fixtures taking place at the venue.
C&C Insurance Brokers is a top 50 Independent Broker in the UK, with offices in Stockport, Leeds, Dudley, Chester, Newport, Bristol, and Dumfries.
Liz Cooper, Partnerships Director at Lancashire Cricket, said: “We are thrilled that C&C Insurance Brokers has, once again, committed to a three-year extension of their partnership with the Club – following a highly successful six-year period of working together.
“Malcolm and his team have been long-term supporters of the Club since the initial agreement in 2019 and we are looking forward to continuing to work closely throughout this next stage of the partnership.
“It’s an extremely exciting time to be involved with Lancashire Cricket and Emirates Old Trafford, with a jam-packed cricket schedule this summer, both domestic and international, including the visit of both the India Men’s and Women’s teams.”
Malcolm Cooke, MD of C&C Insurance Brokers also commented: “We’re absolutely thrilled to be extending our official partnership with Lancashire Cricket for another three years!
“Since 2019, C&C Insurance Brokers has been proud to be part of one of the greatest clubs at one of the most iconic venues in the game. But our history together goes back even further, as we’ve been a commercial partner, in various capacities, for many years prior.
“However, this partnership isn’t just about business—it’s about passion, community, and creating unforgettable experiences. We can’t wait to welcome our clients back to world-class hospitality at Emirates Old Trafford and continue building something special with Lancashire Cricket.”
C&C Insurance Brokers forms part of the Club’s family of partners including global brands such as Emirates, Hilton, Heineken, Sportsbreaks, Sodexo Live! and Bartons Group.
