CEO Alejandro Pena ensures Keter’s outdoor living and storage leadership by uniting the global team and fostering a sense of unity.
CEO Alejandro Pena’s vision for Keter emphasizes product innovation and fostering a culture of excellence and sustainability across all operations. Under his leadership, the enterprise strengthened its global presence, reaching customers worldwide. This global reach allows the company to cater to diverse markets, ensuring its products meet customers’ specific needs and preferences.
With over 75 years of experience, Keter has revolutionized the industry by offering a diverse range of high-quality, durable, and stylish products designed to meet the evolving needs of modern households. The recent Spoga+Gafa trade show in Cologne, Germany, provided a unique glimpse into the company’s innovative approach to resin-based outdoor storage solutions and furniture.
This event, the world’s largest exposition of outdoor living and barbecue products, served as the perfect platform for the company to showcase its latest advancements and solidify its position as a leader in the industry.
Alejandro Pena, Keter CEO, expressed his excitement about the gathering in a LinkedIn post: “I had the opportunity to attend the spoga+gafa trade show in Cologne, Germany. This is the world’s largest exposition of Outdoor Living products. Keter showcased its latest innovation, In Full Colour, a tagline that reflects our ability to create amazing spaces in the backyard and describes the diverse nature of our company.”
Pena noted, “Our booth was the talk of the entire show, displaying our unrivaled leadership in product innovation. No one at Spoga even came close to matching our level of excellence!” The display highlighted the organization’s commitment to quality and demonstrated its leadership in creating functional and aesthetically pleasing outdoor spaces.
Keter: Cool and Convenient Eco-Friendly Entertaining
The company’s approach to home and outdoor living solutions is deeply rooted in sustainability. Keter utilizes advanced manufacturing processes and eco-friendly materials to produce functional and environmentally responsible products. A significant portion of its product line is made from recycled materials, reflecting its dedication to reducing environmental impact while delivering top-tier quality.
Keter blends functionality with design, catering to outdoor entertainment and relaxation needs. One of its standout offerings is its broad range of storage solutions. From garden sheds to deck boxes, the company provides practical and aesthetically pleasing options that help homeowners maximize their outdoor space. Its storage solutions are designed to withstand various weather conditions, ensuring longevity and reliability. The firm’s commitment to innovation is evident in the thoughtful design features, such as easy assembly and maintenance, which enhance user convenience.
One example is the Unity XL Outdoor Kitchen Cart with Storage, a versatile and durable solution for outdoor cooking and entertaining. Made of weather-resistant resin and featuring a stainless steel top, it offers easy-to-clean surfaces and robust construction.
The cart includes 54 gallons of sealed storage and 24 gallons of open storage, providing over 78 gallons of total storage capacity. It comes equipped with two side bars for paper towels, a hook holder with four hooks, a spice rack, and a bottle opener. Its two wheels make it easy to move from the prep area to the grill and then to the serving area, and it won’t rust, peel, or dent, making it a reliable and attractive addition to any outdoor kitchen setup.
Another example is the company’s Pacific Cool Bar, which offers many benefits for any outdoor setting. It features a hidden 7.5-gallon cooler that keeps drinks cold for up to 12 hours, making it perfect for parties or quiet family time. The tabletop elevates 10 inches, transforming the bar into an outdoor cocktail table.
When not used as a cooler, it functions as a coffee table or a hot tub side table, providing a convenient spot for drinks, snacks, and personal items. Made from high-quality resin, the Cool Bar is weather-resistant, easy to clean, and includes a drainage plug for hassle-free cleanup. It’s an ideal gift for barbecue enthusiasts and a great addition to any outdoor space.
CEO Alejandro Pena Talks the Significance of Spoga+Gafa
Spoga+Gafa has proven its ability to bring the entire garden industry together under one roof. Held in June, the event attracted approximately 28,000 trade visitors from 113 countries, seamlessly continuing the success of previous years. The return of renowned exhibitors from Europe and America underscored the event’s international significance as a central industry meeting point. The trade fair saw notable growth in visitor numbers, particularly in Germany, which recorded an increase of over 8%t.
“The success of Spoga+Gafa is proof of the trust and the support of our exhibitors and visitors. Precisely in these challenging times, Spoga+Gafa has proven yet again to be an indispensable and reliable platform for the green industry. The positive response of the international trade visitors, the growth in the number of German visitors, and the high quality of the discussions with our partners motivate us even more in our efforts to constantly further develop Spoga+Gafa,” stated Oliver Frese, chief operating officer of Koelnmesse GmbH.
Among the many impressive exhibitors, Keter was a popular attraction at Spoga+Gafa. The company’s booth was a focal point, showcasing their latest innovations and drawing significant attention from attendees.
Alejandro Pena emphasized the importance of Spoga+Gafa for the company, stating, “This trade show represents an important place and time when Keter employees from around the world gather in one place for three days. Spoga brings the Keter global regions — from Israel, Europe, the U.K., North America, etc. — together, making this a cultural convergence.”
The trade show offers a unique opportunity for the company to bring its global team together, fostering a sense of unity and collaboration. “At no other place or time are there as many Keter team members in one location. We are fully represented as ONEKeter here. No other event brings more global Keter people together than Spoga!” Alejandro Pena added.
