Manchester-based Co-op has launched a new partnership with Uber Direct, enabling shoppers to order groceries via Co-op’s own online shop with delivery locally through Uber Eats’ delivery network
Uber Direct enables Co-op member-owners and customers to order groceries via Co-op’s with fast and reliable delivery locally through Uber Eats’ delivery network.
The convenience retailer has grown its e-commerce business at pace through both its own online shop and strategic partnerships. The trial with Uber Direct will initially enable an additional 50 Co-op stores to offer quick and convenient online home delivery as Co-op aims to grow the access and reach of its own online shop to around 1,000 Co-op stores by the end of the year.
The move supports the convenience retailer’s ambition to accelerate its share of the quick commerce market to more than 30% and sits alongside its partnerships with online home delivery platforms including Uber Eats where Co-op groceries and everyday essentials are available to order from approaching 1,100 Co-op stores.
Co-op’s online strategy is centred on quick convenience from its stores which are well placed at the heart of communities, with online orders picked fresh in local stores. Co-op has estimated that more than 80% of the UK population now has access to its products through either its own online shop or, the delivery platforms it partners with.
Chris Conway, Co-op’s eCommerce Director, said: “We have ambitious goals for the continued growth of our e-commerce business, and know that our member-owners and customers value the ease and convenience of quick and convenient online home delivery. Innovation and effective partnerships are a fundamental part of our approach as we grow the reach of both our own online shop and our work with strategic partners – offering our member-owners and customers in more communities an extensive range of groceries on-demand from Co-op stores locally.”
Caroline Varga, Head of Uber Direct, said: “We’re proud to work with Co-op to build on its relationship with Uber and support its work to grow its online delivery service to its member-owners and customers. Our shared focus on speed, reliability and convenience supports Co-op’s growth ambitions to offer food and drink on-demand from more of its stores via Co-op’s own website or app.”
In addition to its own online shop, groceries are available from local Co-op stores through partners: Amazon; Deliveroo; Just Eat; Uber Eats and, autonomous robot deliveries via Starship Technologies.
Last month Co-op also revealed trials with Snappy Shopper in Northern Ireland.
