The Bury Black Pudding Company has launched its enhanced Gluten-Free Black Pudding recipe, certified by Coeliac UK and available at Morrisons.
The product features the Crossed Grain symbol, which is a trusted mark certified through an audit by the Association of European Coeliac Societies. It is recognised both nationally and internationally by individuals who follow a gluten-free diet.
Promoted by coeliac organisations worldwide, the symbol signifies safety and integrity, making it a reliable indicator for consumers.
The Bury Black Pudding Company first launched its Gluten-Free Black Pudding in 2013 and its updated recipe preserves the rich, traditional flavours loved by customers while incorporating new ingredients, including high-quality pork fat, to enhance the taste profile and provide an even more satisfying experience.
Matthew McDermid, brand & marketing manager at The Bury Black Pudding Company, said: “We are delighted to introduce our improved gluten-free recipe to our loyal customers and new enthusiasts.
“Achieving certification from Coeliac UK further demonstrates our dedication to producing Gluten-Free Black Pudding that not only meets dietary preferences but also exceeds expectations in taste and quality, all the while ensuring it remains affordable for consumers.”
Certification by Coeliac UK, provides The Bury Black Pudding Company with the ability to reach over 63,000 members and cater to the growing demand for gluten-free options without compromising on flavour.
Coeliac UK said; “We are delighted to see The Bury Black Pudding Company’s commitment to develop and improve their gluten-free recipe. Meeting our rigorous standards, we are pleased to award them the certification, ensuring that their delicious product is safe for the coeliac community to enjoy.”
Matthew added: “The Bury Black Pudding Company continues its mission to blend heritage with recipe variations to suit all customers, ensuring every bite of our black pudding embodies our passion for excellence.
“The gluten-free black pudding market is expanding in response to broader trends within this food sector in the UK. With the total gluten-free market valued at approximately £835m and continuing to grow each year, there is clearly increasing consumer demand for gluten-free options.
“It is partly due to the prevalence of coeliac disease, which affects one in 100 people, representing a significant segment of the population that requires gluten-free products, including black pudding.
“Furthermore, at least 10 per cent of UK consumers voluntarily adhere to a gluten-free diet, so the market extends beyond those medically required to avoid gluten, tapping into a broader lifestyle-focused consumer base.”
