Think! creative agency has successfully developed and launched a new brand identity for a well-respected Manchester-based charity, Once Upon a Smile, ensuring its mission and values are clearly reflected across all platforms, including a brand-new website and a full set of marketing materials.
Initially tasked with refreshing the charity’s online presence, the agency identified a broader opportunity to redefine its brand identity to create a stronger, more unified visual and messaging approach. The result is a refreshed identity that not only improves the charity’s online presence but also strengthens connections with its key supporters and stakeholders.
The newly launched website has been designed to improve user experience, streamline navigation, and present essential information more effectively, ensuring supporters, donors, and beneficiaries can easily access the resources they need. The new brand identity is seamlessly integrated across the site, reinforcing the charity’s mission and creating a lasting impression.
In addition to the website, the agency has developed a full range of materials for the charity’s well-known annual Grand Ball. This includes event branding, promotional materials, and bespoke design assets to elevate the renowned fundraising event and further amplify the charity’s impact.
Paul Grogan, founder and creative director at Think!, said: “We are incredibly proud to have worked on such a meaningful project. This charity does incredible work, and it was essential that its brand identity and digital presence reflected its dedication and impact. By taking a holistic approach, we’ve ensured that every aspect of the brand, from the website to event materials, conveys a consistent and powerful message.”
Daniel Jillings, co-founder and CEO of Once Upon a Smile: “Working with Think! has been amazing for our organisation. They’ve brought our whole brand to life – from the Grand Ball branding to our new website – in a way that’s both visually stunning and easy to use. This will make a huge difference in helping us connect with more people and grow support for our cause.”
The project’s successful completion marks a significant milestone for the charity as it enters the next phase of its journey with a refreshed and impactful brand identity that resonates with its community and supporters.
For further information visit the website on thinkdesignagency.co.uk
