Aldi reported its best Christmas ever with sales up over 26% during December
The supermarket’s sales growth reflects an increased demand for Aldi’s products, throughout the period, with sales topping £1.4 billion in December for the first time.
Fresh meat sales saw strong growth too with fresh poultry and pork options both up over 28%, with sales of alternative roasting joints such as its Specially Selected Decorative Gammon proving particularly popular, in addition to Aldi’s traditional turkey options.
And customers treated themselves to award-winning desserts too, with Aldi seeing sales of chilled desserts and fresh cheeses jump by almost 30% and 50% respectively.
Meanwhile, snacks such as crisps and nuts were up over 40% as the World Cup coincided with the run up to Christmas for the first time.
Giles Hurley, CEO of Aldi UK and Ireland, said: “This year, Christmas was all about family and football as people came together to celebrate in a way we’ve not enjoyed for years. I’m immensely proud of our amazing colleagues who once again went above and beyond to deliver an amazing Christmas for our customers.
“As the UK’s cheapest supermarket, we were able to help shoppers enjoy the Christmas they deserved and provide them with the highest quality products at the most affordable prices.
“As we head into a new year, our promise to customers is that they will always get the UK’s lowest prices at Aldi, no matter what.”
