YouTube is the second largest search engine on Earth, it provides video content to more people than the combined population of the US, Brazil, and Indonesia. The system gives an undeniable advantage to its users due to the large numbers of videos being uploaded every minute and the over 6 billion hours of content viewed each month.
But how can you make use of this great advantage? How can you get your brand to the world through this window? There are several ways you can do this. Now, let’s take a look at these tricks in more detail.
Built up a target audience
Focus on the interests, needs and desires of your target audience. Relevant content will attract subscribers who will stay with you for a long time. I should tell you up front, many people can advise you the first thing to buy YouTube views as the only way to attract more viewers and subscribers. Which itself can transform a useful tool into a dangerous one. My recommendation is as follows: Just enhance the effect of the 7 tips mentioned below by buying views on YouTube. Yes, it will help to increase your brand awareness on search engines because YouTube promotes the channels with more engagements and a good number of subscription. Indeed, you can buy cheap views on YouTube and grow your brand, but choose the right service providers. Websites such as socialboss.org is a place to learn more.
1. Ensure your brand your channel.
Make your YouTube channel outstanding by making sure all its contents is in tandem with your brand and its goals. You need to work on your logo, background photo, color themes, header images and titles, video titles, and custom tags. You need to do these so your channel won’t get lost in the sea of competition prevalent on YouTube. You can learn more about creating a outstanding brand channel on YouTube.
2. Make use of stunning bright background thumbnails.
It’s a known fact that a very good, attention-grabbing thumbnail can generate lots of views for even the poorest of videos. Thumbnails are an important part of branding that a good YouTube channel must and cannot do without. There was an uproar when YouTube was testing auto-generated thumbnails.
For a start, you could use an image from the most exciting and engaging part of the video. You could also go the extra mile to design your thumbnail if you want to give it a more stylish look. One other thing is adding a thin layer of color around a thumbnail, this also grabs viewers’ attention. You can find more YouTube thumbnail design ideas here.
3. Advertise on YouTube
Ads on YouTube are fast becoming the new normal in today’s world and you could tap into the huge opportunities it presents. Experts in the marketing and advertising industries have identified YouTube as a new and very efficient way of getting one’s products and services to their desired target audience. The use of YouTube, they say, is outgrowing many other means in awareness creation and brand publicizing. This has led many organizations to create video content showing their brands, businesses, endorsements and so much more.
4. Make a “Business Overview” Video
Creating a short video of about 2-3 minutes that introduces your business to your intending viewers is a good way to get started on your new channel. This is highly effective in providing vital information to viewers on YouTube, most especially those who may not have much time to go through the whole channel.
Introduce yourself and what you do. List out your strengths and how your brand can help meet the need(s) of your potential customers. Make the video fun and exciting but short and straight to the point. With this, many users will increase their interest and come back for more. You can visit sproutsocial.com to learn how to create a compelling video overview.
5. Engage Influencer Marketing Strategy
The importance of using YouTube influencers cannot be overemphasized. Agreed you might spend some more but the benefits will surely surpass whatever you spent.
Although you can also buy views for YouTube, another aggressive marketing strategy is the use of influencers that have a large fan base. Influencers who have loyal followers that follows their words and action. Meaning if the influencer ask their followers to follow a specific brand, in few hours you should be having a good following in hundreds from their fan base.
Check out for an influencer whose followership is large and is in the same line of business as yours and partner with him/her. The trust this person’s followers have on him/her will surely turn some if not most, of them to your customers.
For starters, get them to endorse your brand and products. There are many ways to do this. You can integrate your product into the content they are already creating. You can also advertise in his/her channel and/or send them the written content of your brand so they can do short video skits and sponsorship. It is always a win-win situation.
6. Create Great Customer Testimonial Videos
Post testimonial videos by customers who have previously bought and used your products or services. This will go a long way in building some form of confidence on the part of intending customers and laying to rest whatever fear they may have.
Ask your customers politely if they do not mind recording themselves using your products and the way they felt after using it. Give them some form of discount if they will agree to do. Am sure many will gladly post their experiences.
7. Maintain The High Quality And Publish Regularly
Following the other tips religiously and leaving this one out might not yield desired results. For you to make your channel strong and active, you need to post top-quality content at regular intervals and stick with this schedule. Bear in mind that many YouTube users always follow the trend of how you post contents and it may be disastrous if you do not adhere to your schedule.
Your content should also be consistent in quality. Do not make low-quality videos just because you want to be consistent. This can set your backward by a thousand miles. It is better to apologize with a short video than post a low-quality video
And that’s it. You are on your way to having a great marketing campaign on YouTube but always bear in mind that among the audience on YouTube are smart people who can detect bad marketing tactics. Keep it creative, simple, and transparent and the skies will be your limit.
