This June, Zlatan Ibrahimovic launched his sportswear brand A-Z. Some weeks later, he announced his next destination as a football player, making Manchester United his new home.

 His successful start on the field is already paying off for sportswear brand A-Z. In territories such as the UK and Scandinavia sales are booming. Now, the brand is taking on new challenges and expanding to 10 new markets, being made available in a total of 21 markets – only three months prior to its launch.

It’s great to see how people are appreciating our products and training in our gear. We’ve received so much positive feedback from our customers and we know that there are a lot of them out there waiting for A-Z to drop in their territories. For some of them, the wait is finally over.” says Jens Bonesmo, CMO Varner Ibrahimovic AB.

A-Z provides sportswear targeted at all types of training, and is in the UK online-only, available at a-z.com. The brand initially launched in 11 European markets: Sweden, Norway, Finland, Denmark, Germany, The Netherlands, France, United Kingdom, Austria, Spain, and Italy. On September 28th, A-Z will be made available in 10 more markets across Europe. These include: Belgium, Poland, Portugal, Greece, Romania, Hungary, The Czech Republic, Ireland, Croatia, and Bulgaria.

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