The BRIT Awards – which is run by the BPI (British Phonographic Industry) – threatened to sue The Brit Project unless they immediately ceased all use of its name.
This also included advertising, ticketing, social media, websites, email addresses, venue signage, etc. and they were also to pay The Brit Awards’ legal costs. It meant the complete re-branding of the event with little time to go before its debut on Saturday 24 September!
The Brit Project’s aim is to create a platform for talented, up-and-coming British artists to play and be heard alongside the likes of established British names. The event’s first line-up includes Primal Scream, Black Grape, Badly Drawn Boy and Reverend & the Makers. The Brit Project’s team assumed that people and organisations within the music industry – including The BRIT Awards – would support and endorse this project, rather than hold it back.

Steven Wood, the man behind the idea, said: 

“We think that The Brit Awards are great at what they do. But it is a music awards ceremony, and we’re an entirely different concept. We’re trying to put a gig/indoor festival together, featuring British legends alongside new British bands, giving them the chance to play together in front of big crowds in a cool, warehouse venue – it’s our own unique event.”

Disappointed, but positive, Steven sums up:

“Although we’ll have to change everything that we’ve worked so hard to build up, we’ve stayed focused and have created a new name, The British Sound Project. Hopefully, all the people who have bought tickets for this event will not be confused by the name change, which we’ve had no choice but to do. We’re looking forward to moving onwards and upwards and we thank everyone for their support on this.”

The British Sound Project will feature a line-up of legendary bands performing on the main stage, plus a selection of superb breakthrough artists on the JD stage – giving music fans an opportunity to see established artists alongside a showcase of future stars and takes place at Victoria Warehouse on 24th Sept

Psychedelic rock legends, Primal Scream will headline The British Sound Project’s main stage and Manchester’s local heroes, Black Grape have chosen this event to perform their only Manchester live show in 2016.

Heading up the JD stage are hotly-tipped Manchester band Alias Kid – managed by the man who discovered Oasis and Creation Records head honcho, Alan McGee.

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