Plastic Keg Company Ltd, which is based in Greenvale Business Park and is part of the Alliance Group, has come up with the new product which is lighter than the traditional steel barrel and costs more than 50% less.
Managing Director Jim Kelly was given a helping hand along the way by Rochdale council’s Executive Boardroom, which sees company directors from small to medium businesses across the borough get together 4 times a year at the town hall for peer group sessions led by a business growth expert.
“We’re in talks with some really well known breweries, who are really enthusiastic about the product. The demand is such that, once we launch it onto the market, I think we could create 40 highly skilled local jobs in the first year alone.”
As well as being reusable, and therefore eco-friendly, the plastic keg can be used a number of times, and it has no theft value, making it an attractive prospect at a time when metal theft is estimated to be costing the UK economy £1bn a year.
