This weekend , Penguin will be turning a street outside the north side of the Arndale Centre in Manchester into its very own pop-up urban beach, complete with sand, deckchairs, ice cream and plenty of books for visitors to find their perfect summer read.
The publisher will be collaborating with Waterstones to create an exclusive
beachside bookshop, giving shoppers the perfect opportunity to find their holiday
read. They’ll also be able to treat themselves to ice creams, build sandcastles and
enjoy all the fun of the Great British Beach – right in the heart of Manchester.
The concept comes from the same team behind London’s successful #LikeAWoman
bookshop, a pop-up bookshop in Shoreditch which only stocked female writers to
celebrate International Women’s Day and 100 years of women’s suffrage in March.
Partnering with Waterstones, the beach will feature its own exclusive beachside bookshop,
stocked full of everything from addictive thrillers to life-changing non-fiction and everything
in between, from authors such as Marian Keyes, Yuval Noah Harari, Paula Hawkins, Dan
Brown, Philip Pullman and Roald Dahl.
The beach will be the centrepiece in Penguin’s summer campaign #StoriesMakeSummer,
which has been asking readers about their favourite summer holiday books – and, in turn,
helping other readers to find their own summer story for 2018.
Zainab Juma, Creative Manager, Penguin Random House said:
“Nothing makes a summer perfect quite like a great book. Whether you’re heading for the beach, the park or a city break, reading gives you the time and space to take a step back from life and relax and spend your time in the company of great characters and stories. Not everyone has started their holidays yet though – so we decided to bring the beach to Manchester.