Manchester-based Toast PR has been appointed to carry out nationwide public relations activity for Market Gravity, the specialist innovation and proposition design consultancy, following a five-way competitive pitch, which included London PR agencies.
Toast will work with Market Gravity to raise its profile across several B2B sectors including retail, telecoms, automotive, financial services, energy and utilities, highlighting its work in innovation and ‘intrapreneurship’ within big businesses. It will also target the national print and online business media to showcase the company founders and their vision, secure thought-leadership pieces on corporate innovation, and enhance Market Gravity’s overall position within this competitive, niche marketplace.
Market Gravity is based in London and has offices in Edinburgh and New York with plans for additional UK regional offices in the New Year.
Activity starts immediately and kicked off with Market Gravity’s Corporate Entrepreneur awards at Vinopolis, London on 11th November. The awards recognised outstanding examples of business innovation with Rigby & Peller, Castrol, Pearson, Lego and Barclaycard all walking away with accolades for their commitment to innovation.
Julia Mitchell, MD at Toast PR says: “This is a significant client win for Toast and we are delighted to be working with such a forward-thinking, pioneering organisation. Innovation and corporate entrepreneurship are fascinating subjects and we’re looking forward to raising the profile of the Market Gravity brand in the corporate world.”
Fiona Elkins, senior marketing manager at Market Gravity, adds: “Toast PR impressed us with its credentials in the B2B sector, knowledge of the media, understanding of our proposition and enthusiasm for our company’s offering. We’re looking forward to working together to drive awareness of Market Gravity within our key target sectors.”
