It may have escaped your notice but today is Lancashire Day.However if we believe the findings of a local agency survey it seems that the word Lancashire is more associated with food rather than any momentous events.

Mustard has been conducting a series of polls in the run-up to Lancashire Day to establish what the county is most commonly associated with and respondents were simply asked “What is the first thing that springs to mind when you think of Lancashire?”.

The findings clearly show that the UK population are considerably more likely to associate Lancashire with its food than anything relating to its history, culture, society, emblems or landmarks, with more than half (53%) selecting a food item linked with the region.

By far and away the most common of these was Lancashire Hotpot, (36%) along with Lancashire Cheese (9%), Pies (4%) and Black Pudding (4%) than the traditional Red Rose emblem (3%)

While females are more likely to make food associations with Lancashire, males are marginally more likely to make sporting associations, including 7% of males who first associate Lancashire with cricket.

Around one in ten (9%) say Lancashire has “no meaning” to them, and a further 4% say “up North somewhere”. The lack of any association is particularly prevalent among younger audiences (17% of 18-34 year olds, compared with 5% of those aged 55+).

Those aged 55+ are relatively more likely to make immediate links with older, traditional and historical associations – including Coronation Street (6%), Cotton / Textile Mills (5%), and the Red Rose (4%) – but even as far as they’re concerned, the Hotpot rules

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