This Wednesday Oreo will be installing a giant slide in Manchester’s Victoria station which will be open from 8am – 6pm.
More than one in two (54%) Manchester residents admit they wish they could still play on playground rides according to research commissioned to mark the launch of Golden Oreo in the UK. So much so that more than seven in 10 (76%) said they would even like to take a slide to work instead of their usual stairs.
The poll of 2,000 adults, found that the slide (37%) and swing (69%) were the most popular when Mancunians were asked which playground activity was most likely to bring out the big kid inside of them.
Not only that, it seems many adults can’t resist a playful go on a children’s ride in their local park, with just less than half of Manchester locals (48%) admitting to jumping on a swing or seesaw whilst their kids were playing. Just over one in five (22%) even confessed that they didn’t mind who saw them.
With nearly two thirds (63%) of Mancunians wishing they could play like they did when they were young and a whopping 86% stating that playground rides like the slide are timeless, Oreo is installing giant slides in four locations across the UK this September. The slides have been designed to help inject a little wonder into Brits’ lives and relieve them from the stresses of adulthood.
Child play expert, Dr Richard Woolfson explains, “Play is such an important part of childhood, not just because it is fun but also because children learn about themselves and others through play, extend their skills and have exciting adventures. The results of Oreo’s survey confirm that many of today’s parents have such delightful memories of their own childhood games that, if an opportunity arises, they happily play these games again as adults – it’s a psychologically harmless and effective way to relax, to reawaken the wonder of childhood, and to have a temporary break from the stresses of everyday working life. Maybe that’s why it is said that you don’t stop playing when you get old, you get old when you stop playing!”
It appears women are the biggest kids of all, with nearly two thirds (65%) stating that they wish they could still play on playground rides, compared with just 48% of men.
Daniel Kessler, Brand Manager at Oreo said: “The fact that so many of us admit to enjoying playground rides inspired us to indulge our playful slide and set-up some fun slides for commuters to enjoy.”
