England’s bathing season is officially open – and its best-loved seas and lakes are cleaner than ever.

Last year, the English coast was the cleanest since records began, with 99.5% of swimming spots passing water quality tests compared to just 65% in 1988.

In 2014, in the North West, 100% of all designated bathing waters on our coasts and lakes passed the European Union’s standards compared to only 18% in 1988.

However, England’s beaches will be under the microscope this summer as much tougher new EU standards come into force.

The new European standards will be twice as tough to pass in a bid by the EU to drive up standards across Europe.

In response the Environment Agency is urging water companies, businesses, farmers, local authorities and householders to continue to take action, reduce pollution, and improve bathing water quality further.

From now until September, the Environment Agency will carry out its annual water quality test programme at more than 400 beaches and lakes. The results will then be made available to beach-goers in close to real-time on the Environment Agency’s new Bathing Water Explorer website.

Dramatic improvements have already been made over the last two decades to prevent pollution ending up in the sea.

Since 1990, water companies have spent £2 billion on improvements to protect bathing waters and they have pledged to invest a further £350 million over the next 5 years. Local authorities have also worked to keep beaches clean and increase the information available to the public.

The Environment Agency has pledged that by working with water companies, farmers and local communities 6000kms of rivers and 50 bathing waters will be improved over the next 5 years.

However, the most important short term influence on water quality will always be the weather. Heavy rain can cause pollution to flow into the sea and sunlight kills off bugs in the water. 

 

Ed Mitchell, Executive Director of Environment and Business at the Environment Agency, said:

“Water quality at English beaches is better than it’s ever been after it reached record levels last year, and we are working hard with others to improve it further still.

“Good bathing water quality is essential for people’s health, local tourism and economic growth, and everyone can play their part. We want water companies, businesses, farmers, local authorities and people living, working or visiting seaside towns to help us improve water quality.

“Everyone can check the water quality for their local beach on the new Bathing Water Explorer website.”

As part of the new EU standards from 2016, local councils will have to display signs at all bathing waters showing if the new measures have been passed and whether or not swimming is advised.

In the North West, the Turning Tides Partnership has been working across the region to improve water quality through its  LOVEmyBEACH campaign. Local communities, businesses and schools are getting involved and taking action to reduce pollution. Passionate about their local beaches, people know what they do at home, at work, and out and about at the beach can impact on water quality. Only flushing the 3Ps – pee, poo and paper – and binning everything else, not pouring kitchen fats down the sink, checking drains are connected right, and not feeding the birds, are just some of our top tips for cleaner seas and beaches. Check outwww.lovemybeach.org for more 

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