An Eccles-based brewer whose business bounced back 12 months ago from a devastating fire has secured a contract to supply Co-opfood stores in the region.
First Chop has its largest deal in the “can” with a convenience retailer, supplying over 40 of the Co-op’s food stores with four of its small-batch produced craft ales.
The ales are in store from July and the deal comes as First Chop launches its new-look, and accelerates its move into canned ales to meet rising demand.
Rik Garner, Founder of First Chop, said: “This is great news, following the fire we had to start again from scratch, and so this deal has come at a perfect time to support our business development with visibility and reach across the region in the Co-op.
“It also coincides with rising demand for canned ale which is seeing a renaissance, after being out of favour for many years consumers now understand that quality, craft ale comes in cans.”
First Chop is to supply four of its canned ale to the Co-op, “Hop”; “Jam”, “Pop” and “AVA” – named after Rik’s daughter.